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If you’re a financial professional tired of overcomplicated marketing, this podcast is your reset button.
This podcast is where financial pros like you learn how to reset what’s not working, breathe a little easier, and simplify your marketing so it actually works (and sounds like you).
I’m Bianca Smith, founder of Bee Simplified and every week I’ll share honest insights, simple strategies, and stories to help you bring more clarity and ease to your business.
Episodes
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Social media can feel draining—especially when you're caught in a cycle of endless content creation, mindless scrolling, and feeling like you're not seeing results. If you're feeling overwhelmed or exhausted by social media, it's time for a reset.
In this episode, I chat about:
- Why I had to reset my approach to social media in 2025
- The biggest mistake business owners make when scrolling social media
- Why posting every day isn’t the key to success—and what is
- How to separate personal and business social media use for better balance
- Why "Lookaloos" (silent leads) matter more than vanity metrics
- How to make social media feel energizing instead of exhausting
Reset Your Marketing:
https://simplifiedmarketingservices.com/reset-your-marketing/
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Marketing can often feel like a chore—especially for financial professionals who already have a lot on their plate. If you've been feeling burnt out, overwhelmed, or stuck in a repetitive cycle, this episode is for you.
In this episode, I chat about:
- Why marketing feels redundant and how to break the cycle
- The surprising stats that show your audience isn’t seeing everything you post
- Why comparison is killing your joy—and what to do instead
- How to simplify your strategy so you don’t have to post every day
- Finding a content format that works for you (yes, even without video)
- Adding personality and storytelling to make marketing more fun
- Remembering your "why" to fuel your marketing efforts
Reset Your Marketing:
https://simplifiedmarketingservices.com/reset-your-marketing/
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
Email marketing remains one of the most powerful ways to connect with your audience, but if your emails aren’t getting engagement, it might be time for a reset.
In this episode, I chat about:
- Why resetting your email marketing is crucial for 2025
- Conducting an email marketing audit to boost engagement
- Optimizing lead magnets for better conversions
- Updating nurture sequences to align with your audience's needs
- Cleaning up your email list for better deliverability
- Evaluating your email provider and exploring better options
- Small strategies to increase email performance and engagement
Resources Mentioned:
- Freebies: https://simplifiedmarketingservices.com/resources/
- Reset Your Marketing Program: https://simplifiedmarketingservices.com/reset-your-marketing/
Book a Free Call:
Let’s Connect:
- Website: https://simplifiedmarketingservices.com/
- LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
- Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
Social media can feel overwhelming with countless platforms, trends, and opinions, but in this episode, I simplify the process by helping you reset your social media presence. Learn how to conduct a social media audit, analyze your analytics, and make strategic adjustments that work for your financial business.
In this episode, I chat about:
- Resetting Your Social Media Presence
- Conducting a Social Media Audit
- Analyzing Your Analytics for Better Engagement
- Strategic Adjustments for Instagram and LinkedIn
- Building a Simplified Social Media Plan
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
Marketing shouldn’t feel overwhelming or like a never-ending cycle of stress—especially if you’re already balancing the demands of your financial business.
In this episode, I’m kicking off the Reset Your Marketing series to help you refine your strategy, align it with your business goals, and create a plan that works for you in 2025.
In this episode, I chat about:
- Why You Need a Marketing Strategy
- How to Audit Your Current Strategy
- Building a Strategy That Works
- Analyzing and Adjusting Your Strategy
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
Marketing shouldn’t feel like a never-ending game of catch-up—especially if you’re already overwhelmed with client work. In this episode, I’m breaking down a simple system that will help you stay organized, repurpose content effectively, and get more consistent with your marketing—without the stress.
In this episode, I chat about:
- The Content Hub Method: A simple system to organize all your marketing content in one place.
- Why Marketing Feels Overwhelming: And how to shift from chaos to clarity.
- How to Repurpose Content Like a Pro: Stop starting from scratch—turn one post into multiple pieces of content.
- Tools to Keep You Organized: My favorite platform for managing content (spoiler: I’m obsessed with Airtable!).
- The Secret to Marketing Consistency: How to create a plan that actually works, even when you’re busy.
Resources:
Free Airtable Content Hub Template
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 05, 2025
Wednesday Feb 05, 2025
After a busy year, it’s time to step back, reflect, and hit the reset button. This episode is all about embracing a fresh start and setting yourself up for success in 2025. If you've been feeling overwhelmed or stretched thin, this conversation will help you simplify, refocus, and move forward with clarity.
Resetting doesn’t mean starting over—it means refining what’s working, letting go of what’s not, and making space for something even better. In this episode, I’ll share how I’m approaching my own reset in both business and life and offer some insights to help you do the same.
In this episode, I chat about:
- Mindset Reset: How to shift away from always being “on” and focus on intentional growth.
- Strategy Reset: Why 2025 is the year of quality over quantity when it comes to content.
- Operations Reset: Simple ways to streamline systems, automate tasks, and make marketing easier.
- Creative Reset: The power of fresh storytelling and experimenting with new content formats.
- Relationship Reset: Finding balance in business and personal life as priorities evolve.
Resources:
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
After over a month away I’m finally back and so excited to catch up with you all. This episode is jam-packed with all the latest social media updates for January 2025. From Instagram’s new grid format to Threads’ scheduling capabilities, every platform is shaking things up—and I’m here to simplify it for you.
If keeping up with these changes feels overwhelming, don’t worry—I’ve got you covered. In this episode, I break down the highlights, share actionable insights, and offer tips to help you embrace the ever-changing world of social media.
In this episode, I chat about:
- Facebook Updates: Meta’s Breakthrough Bonuses program for creators and changes to its content moderation approach.
- Instagram Updates: Ranking tips, the new grid format, and why creativity and connection are key for 2025.
- Threads: Native scheduling on Threads, and post analytics.
- LinkedIn Updates: Multiple cover photos for premium users, creative trends for 2025, and why video is taking center stage.
- Why video is the common thread across almost every platform—and how to start experimenting with it this year.
- Tips for staying ahead without stressing, and how my team can take this off your plate entirely.
Resources:
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices