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Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
Episodes
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Marketing can often feel like a chore—especially for financial professionals who already have a lot on their plate. If you've been feeling burnt out, overwhelmed, or stuck in a repetitive cycle, this episode is for you.
In this episode, I chat about:
- Why marketing feels redundant and how to break the cycle
- The surprising stats that show your audience isn’t seeing everything you post
- Why comparison is killing your joy—and what to do instead
- How to simplify your strategy so you don’t have to post every day
- Finding a content format that works for you (yes, even without video)
- Adding personality and storytelling to make marketing more fun
- Remembering your "why" to fuel your marketing efforts
Reset Your Marketing:
https://simplifiedmarketingservices.com/reset-your-marketing/
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
Email marketing remains one of the most powerful ways to connect with your audience, but if your emails aren’t getting engagement, it might be time for a reset.
In this episode, I chat about:
- Why resetting your email marketing is crucial for 2025
- Conducting an email marketing audit to boost engagement
- Optimizing lead magnets for better conversions
- Updating nurture sequences to align with your audience's needs
- Cleaning up your email list for better deliverability
- Evaluating your email provider and exploring better options
- Small strategies to increase email performance and engagement
Resources Mentioned:
- Freebies: https://simplifiedmarketingservices.com/resources/
- Reset Your Marketing Program: https://simplifiedmarketingservices.com/reset-your-marketing/
Book a Free Call:
Let’s Connect:
- Website: https://simplifiedmarketingservices.com/
- LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
- Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
Social media can feel overwhelming with countless platforms, trends, and opinions, but in this episode, I simplify the process by helping you reset your social media presence. Learn how to conduct a social media audit, analyze your analytics, and make strategic adjustments that work for your financial business.
In this episode, I chat about:
- Resetting Your Social Media Presence
- Conducting a Social Media Audit
- Analyzing Your Analytics for Better Engagement
- Strategic Adjustments for Instagram and LinkedIn
- Building a Simplified Social Media Plan
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
Marketing shouldn’t feel overwhelming or like a never-ending cycle of stress—especially if you’re already balancing the demands of your financial business.
In this episode, I’m kicking off the Reset Your Marketing series to help you refine your strategy, align it with your business goals, and create a plan that works for you in 2025.
In this episode, I chat about:
- Why You Need a Marketing Strategy
- How to Audit Your Current Strategy
- Building a Strategy That Works
- Analyzing and Adjusting Your Strategy
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
Marketing shouldn’t feel like a never-ending game of catch-up—especially if you’re already overwhelmed with client work. In this episode, I’m breaking down a simple system that will help you stay organized, repurpose content effectively, and get more consistent with your marketing—without the stress.
In this episode, I chat about:
- The Content Hub Method: A simple system to organize all your marketing content in one place.
- Why Marketing Feels Overwhelming: And how to shift from chaos to clarity.
- How to Repurpose Content Like a Pro: Stop starting from scratch—turn one post into multiple pieces of content.
- Tools to Keep You Organized: My favorite platform for managing content (spoiler: I’m obsessed with Airtable!).
- The Secret to Marketing Consistency: How to create a plan that actually works, even when you’re busy.
Resources:
Free Airtable Content Hub Template
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Feb 05, 2025
Wednesday Feb 05, 2025
After a busy year, it’s time to step back, reflect, and hit the reset button. This episode is all about embracing a fresh start and setting yourself up for success in 2025. If you've been feeling overwhelmed or stretched thin, this conversation will help you simplify, refocus, and move forward with clarity.
Resetting doesn’t mean starting over—it means refining what’s working, letting go of what’s not, and making space for something even better. In this episode, I’ll share how I’m approaching my own reset in both business and life and offer some insights to help you do the same.
In this episode, I chat about:
- Mindset Reset: How to shift away from always being “on” and focus on intentional growth.
- Strategy Reset: Why 2025 is the year of quality over quantity when it comes to content.
- Operations Reset: Simple ways to streamline systems, automate tasks, and make marketing easier.
- Creative Reset: The power of fresh storytelling and experimenting with new content formats.
- Relationship Reset: Finding balance in business and personal life as priorities evolve.
Resources:
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
After over a month away I’m finally back and so excited to catch up with you all. This episode is jam-packed with all the latest social media updates for January 2025. From Instagram’s new grid format to Threads’ scheduling capabilities, every platform is shaking things up—and I’m here to simplify it for you.
If keeping up with these changes feels overwhelming, don’t worry—I’ve got you covered. In this episode, I break down the highlights, share actionable insights, and offer tips to help you embrace the ever-changing world of social media.
In this episode, I chat about:
- Facebook Updates: Meta’s Breakthrough Bonuses program for creators and changes to its content moderation approach.
- Instagram Updates: Ranking tips, the new grid format, and why creativity and connection are key for 2025.
- Threads: Native scheduling on Threads, and post analytics.
- LinkedIn Updates: Multiple cover photos for premium users, creative trends for 2025, and why video is taking center stage.
- Why video is the common thread across almost every platform—and how to start experimenting with it this year.
- Tips for staying ahead without stressing, and how my team can take this off your plate entirely.
Resources:
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
This week, I’m wrapping up the year with tips to help tax professionals prepare their marketing for tax season.
Tax season can be overwhelming, and marketing often gets pushed to the back burner. But taking a break can lead to disengaged audiences and a tougher time rebuilding momentum later. This episode is all about how to stay consistent—even when you’re busy—by planning ahead.
In this episode, I chat about:
- Why consistency in marketing matters during tax season
- The ripple effect of pausing your marketing efforts
- 4 practical steps to prepare your marketing now:
- Batching your content
- Repurposing high-performing materials
- Automating processes to save time
- Outsourcing tasks to stay focused on clients
- How to scale back without disappearing completely
Resources:
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!