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Simplified Marketing is a podcast for service providers who know marketing matters, but don’t want to manage it all on their own anymore.
If you’ve shown up, tried to stay consistent, and felt how quickly marketing turns into another responsibility competing for your time and energy, you’re in the right place.
This show is about simplifying your marketing through storytelling, clarity, and systems that actually fit your life and business. We’ll talk about staying visible without burning out, protecting your voice when you outsource, and building marketing that sounds like you, not templates or trends.
I’m Bianca, a strategic marketing partner, and each episode is here to help you feel supported, grounded, and clear about how you show up without carrying everything alone.
Episodes
Wednesday Nov 12, 2025
Wednesday Nov 12, 2025
SEO can feel vague, but for financial firms it’s one of the most reliable ways to grow beyond referrals while staying compliant.
In this guest convo, Beth Chernes from Beth Chernes & Co breaks down practical, video-first SEO, keyword research that starts with client language, and simple website fixes that build trust and convert.
In this episode, I sit down with Beth, to chat about:
- What “search everything” SEO really means for financial firms in 2025
- How to use video-first SEO to get your content found and drive qualified leads
- Simple keyword strategies that start with your clients’ language, not just data
- How long it actually takes to see results
- The biggest website mistakes costing firms leads and how to fix them
Grab your free resource from Beth:
Million Dollar SEO Playbook:
https://bethchernes.co/million-dollar-seo-playbook
About the Guest:
Beth Chernes, J.D., is an SEO strategist and digital marketer who started her boutique agency, Beth Chernes & Co., in 2020 with a mission to help financial firms, B2B companies, and nonprofits achieve measurable results from their websites. She’s known for her approachable style, clear communication, and results that speak for themselves: helping clients generate millions in revenue through organic search. When she’s not deep in data, Beth is recognized as an award-winning volunteer and is happiest spending time with her family which is often at Disney or planning their next getaway.
Connect with Beth below:
LinkedIn: https://www.linkedin.com/in/bethchernes/
Facebook: https://www.facebook.com/BethCWrites
Instagram: https://www.instagram.com/bethcwrites/
Wednesday Nov 05, 2025
Wednesday Nov 05, 2025
LinkedIn might feel like the “suit and tie” of social media… but your real growth comes from picking a home base; the one place you’ll consistently show up with clear messaging and value.
In this episode, I break down:
- What a “marketing home base” is and why it matters
- How to pick the platform that fits you (and your ideal client)
- The case for choosing depth over being everywhere
- How to research where your clients actually hang out
- A realistic six-month test-and-adjust plan
- Which platforms fit which goals
Book a 1:1 Marketing Clarity Session
Need personalized clarity on your content, platform, or messaging?
I now offer One Problem → One Solution consultations for $147 and you walk away with a simple, customized one-page marketing action plan.
Let’s Connect
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/beesimplified.com
Wednesday Oct 29, 2025
Wednesday Oct 29, 2025
Marketing in the financial industry can feel way more complicated than it needs to be. There are so many voices telling you what you “should” be doing, but most of them don’t actually understand the unique needs of accountants, CPAs, CFOs, and financial firms.
I’m sharing three common marketing myths that are making financial pros feel overwhelmed, overworked, and burnt out; and what to do instead to simplify your strategy without sacrificing results.
In this episode I chat about:
✨ Why trying to show up on every platform is watering down your message
✨ How to choose the right platform based on where your clients actually are
✨ Why stiff, overly “corporate” content is costing you trust and connection
✨ How showing more of your personality builds real credibility
✨ Why more content ≠ better marketing (and what to focus on instead)
If marketing has started to feel like a second full-time job, this one’s for you.
Book a 1:1 Marketing Clarity Session
Need personalized clarity on your content, platform, or messaging?
I now offer One Problem → One Solution consultations for $147 and you walk away with a simple, customized one-page marketing action plan.
Let’s Connect
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/beesimplified.com
Wednesday Oct 22, 2025
Wednesday Oct 22, 2025
Your marketing doesn’t have to blend in to belong. Because when your marketing comes from you, people feel that and that’s what builds trust, credibility, and clients.
In this episode, I share a few hard truths about what’s holding financial professionals back from marketing that actually works and how to fix it without burning everything down.
In this episode, I chat about:
- Why random quote posts aren’t doing what you think they are
- How to know which “holiday posts” actually make sense for your brand
- The trap of templates and “done-for-you” blogs
- Why thoughtful comments beat emoji responses every time
Book a Free Call:
Let’s Connect:
LinkedIn: http://www.linkedin.com/inbiancamarissasmith
Instagram: http://www.instagram.com/beesimplified
Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
LinkedIn and Instagram can feel like the “suit and tie” of social… but your inbox? That’s your VIP room.
In this guest convo, Melissa Seidman from Not Another Virtual Assistant (NAVA) breaks down how to build and grow an email list, without making it complicated or spammy.
In this episode, I sit down with Melissa, to chat about:
- Why sending newsletters from your personal email is a no-go
- Platforms and price changes - which is best for you
- Lead magnets that work for financial firms
- How often to email (and why consistency > frequency)
- One mistake to stop making
Grab your free resources, join her Facebook group and so much more:
https://notanothervirtualassistant.com/everything/
About the Guest:
Melissa Seideman is the CEO of Not Another Virtual Assistant (NAVA), a company she founded to empower entrepreneurs to scale their businesses through strategic email marketing. She built NAVA into a multi-six-figure business while working as a full-time history teacher and raising two young boys, a journey that fuels her passion for creating efficient systems and impactful automation. A self-taught entrepreneur, Melissa is dedicated to helping her clients reclaim valuable time, build strong customer relationships, and achieve their full potential.
Connect with Melissa below:
Facebook Group: Email Marketing for Business Owners 💌 | Facebook
Instagram: https://www.instagram.com/notanotherva/
Wednesday Oct 08, 2025
Wednesday Oct 08, 2025
Don’t hire a marketing strategist in the middle of tax season.
Sounds strange coming from me, right? But if you’re a CPA or financial pro trying to outsource your marketing between December and April, you’re setting yourself up for overwhelm.
In this episode, I’m breaking down:
- Why tax season is the worst time to start outsourcing your marketing
- The real reason onboarding with a strategist takes a full month
- A behind-the-scenes look at my onboarding process with clients
- A story of a client I had to let go (and what it taught me)
- Why trusting the process leads to long-term results
Book a Free Call:
Let’s Connect:
LinkedIn: http://www.linkedin.com/inbiancamarissasmith
Instagram: http://www.instagram.com/beesimplified
Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
Financial professionals are used to numbers, deadlines, and compliance but not always storytelling. The thing is, stories are the bridge to trust, and trust is one of your biggest marketing assets.
In this episode, I break down:
- Why stories help financial pros connect with potential clients
- How to avoid confusing your audience with financial jargon
- A simple framework for pulling stories out of your everyday life
- An example of a story that landed with a client (and saved them $18k!)
- How to repurpose one story into multiple pieces of content
Whether you’re a CPA, CFO, or financial advisor, this episode will show you how to bring more humanity into your marketing without it feeling overwhelming.
Resources Mentioned:
Storytelling Guide:
The Storytelling Guide for Accountants, CPAs & CFOs
Book a Free Call:
Let’s Connect:
LinkedIn: http://www.linkedin.com/inbiancamarissasmith
Instagram: http://www.instagram.com/beesimplified
Wednesday Sep 24, 2025
Wednesday Sep 24, 2025
Creating content shouldn’t feel like a guessing game. If you’re posting carousels, reels, emails, and stories but have no clue what’s actually working then it’s time for a reset.
This episode is your friendly reminder that you don’t need to track everything; you just need to track the right metrics.
In this episode, I’m sharing:
- What “clarity metrics” actually are and why you need them
- The 3 types of data that give you marketing direction
- How to know if your favorite platform is really doing its job
- What to track for visibility, connection, and conversion
- A simple system to collect your own metrics (without overwhelm)
Episode mentioned:
Episode 56: Is Your Website Helping or Hurting Your Accounting Firm?
56. Is Your Website Helping or Hurting Your Accounting Firm?
Book a Free Call:
Let’s Connect:
LinkedIn: http://www.linkedin.com/inbiancamarissasmith
Instagram: http://www.instagram.com/beesimplified