888
Downloads
28
Episodes
Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
Episodes
Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
What if your clients could see the real person behind the spreadsheets—what difference would that make in building trust? As a financial professional, how often do you share your personal journey or success stories with your clients? And when was the last time you thought about how your own story could help potential clients relate to you and choose you over a competitor?
In this episode, I talk about the power of storytelling in the financial industry and how it can transform your business. Learn why it’s crucial to step away from the financial jargon and start connecting with clients on a personal level by sharing your unique journey and client success stories.
In this episode, I chat about:
- Why Storytelling Matters
- How to Craft Your Story
- Examples of Effective Storytelling
- Where to Share Your Story
Grab your FREE Resources:
Resources - Simplified Marketing Services
Work with us:
Services - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Don’t wait until you’re overwhelmed to outsource your marketing. Invest the time now to ensure your marketing is not just surviving but thriving during peak seasons.
In this episode of the Simplified Marketing Podcast, I discuss the importance of outsourcing your marketing strategy well ahead of your financial firm's busy season.
In this episode, I chat about:
- Why Timing is Everything
- The Risk of Hiring Under Stress:
- VAs vs. Marketing Strategists:
- Long-Term ROI of Early Hiring:
Grab your FREE Resources:
Resources - Simplified Marketing Services
4 ways to work with us:
Services - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Oct 02, 2024
Wednesday Oct 02, 2024
What is SEO? What does it mean? How does it work? How do you use SEO in your marketing? Learn how to Simplify Your Marketing with SEO.
In this episode, I sit down with Stephanie, an SEO copywriter and founder of Brandscended. She helps small businesses connect with their dream clients by crafting high-quality SEO-optimized content that establishes authority and drives leads. Stephanie shares her insights on SEO, blogging, and how to simplify your marketing efforts to thrive without hustling on social media.
In this episode, I chat about:
- The importance of SEO for financial professionals and how it simplifies marketing.
- What SEO (Search Engine Optimization) is and how it helps small businesses rank on Google.
- How to start with SEO: Understanding your audience and building a keyword strategy.
- The power of SEO blogging and how it can bring long-lasting traffic to your website.
- Using SEO and blogging to relieve pressure from social media marketing.
Resources Mentioned:
About the Guest:
Stephanie is an SEO copywriter who helps small businesses connect with their dream clients on Google. At Brandcendent, she crafts quality content that establishes authority and drives leads so that service providers can thrive without having to hustle so hard on social media. Get your free copy of her guide Alt Text 101 to get your images ranking on Google.
Connect with Stephanie below:
Wednesday Sep 25, 2024
Wednesday Sep 25, 2024
I used to run a segment called Real Talk Tuesday, where I shared the raw truths of marketing in a respectful way. I believe that “you don’t know what you don’t know,” and I think it’s time we dive into a couple of topics that need addressing.
In this episode of the Simplified Marketing Podcast, we dive deep into two critical topics in social media management and content creation: ready-made content and the client onboarding process. Let’s explore the importance of authenticity in marketing and the essential steps for a smooth onboarding experience.
In this episode, I chat about:
- Why using generic content can harm your brand
- The significance of a unique brand voice
- The process of extracting personal brand elements during content creation
- The importance of cohesive messaging across social media and websites
- Common misunderstandings in onboarding expectations
- Importance of clear communication between client and social media manager
Grab your FREE Resources:
Resources - Simplified Marketing Services
4 ways to work with us:
Services - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Sep 18, 2024
Wednesday Sep 18, 2024
I share some exciting updates and a new direction for my business. After taking a 5-week break from podcasting, I reflected on the importance of listening to yourself and making the best decisions for your personal and business growth—even when it means stepping away from the hustle.
I dive deep into the concept of embracing change in entrepreneurship and introducing my transition to a boutique agency model. I also highlight the importance of focusing on communication and building strong, meaningful relationships with her clients.
In this episode, I chat about:
- My move from Madrid to Sevilla, Spain
- Helping my daughters settle into off-campus housing in the U.S.
- Moving my agency to a boutique agency model
- The value of stepping back to reflect on my business’s direction
- Why communication and personalized service are key in my boutique agency model
- How specializing in the financial industry sets my agency apart
Grab your FREE Resources:
Resources - Simplified Marketing Services
4 ways to work with us:
Services - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Aug 07, 2024
Wednesday Aug 07, 2024
August is here and so is vacation time. During this episode, I discuss my plans to take a break in August from my business and marketing. I share my strategy for maintaining a minimal marketing presence and how to make the most of a summer hiatus.
In this episode, I chat about:
- Importance of Taking a Break
- Scheduled Breaks
- Content Strategy for August
Grab your FREE Resources:
https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap:
https://simplifiedmarketingservices.com/marketing-roadmap/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
Many business owners underestimate the power of email marketing. They often rely solely on social media to promote their businesses. But social media shouldn't be the only marketing channel you use.
In this episode, I chat with Shannon Vonderach about all things email marketing and its essential role in business success. Join us as we explore the journey from near business collapse to discovering the potential of a strong email list. We discuss practical strategies to kickstart your email marketing efforts and how to leverage this powerful tool to connect with your audience and boost your business growth.
In this episode, we chat about:
- The importance of email marketing
- Getting started with email marketing
- Common misconceptions and challenges
- Actionable tips to start and grow your email list
Resources Mentioned:
- Email Marketing Platforms:
- Promotional Offer: Get 50% off your first year with Flowdesk using this link.
About the Guest:
Shannon Vondi. Shannon (aka Mrs. Vondy and often called The Email Queen) went from burnt-out wedding photographer to email obsessed when she sent ONE email and earned $2600. After earning an additional 13k that year from email marketing alone, she created The Email Club. Now, through her Email Club Membership, she's helped hundreds of business owners discover that email is easy, fun, and extremely profitable.
When she isn't talking about email or mentoring business owners, you can find her snuggled up on the sofa binging Netflix with her husband and their 2 rescue huskies.
Connect with Shannon below:
Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
Let’s talk about a critical aspect of your marketing strategy: diversification. Unlike a single-channel marketing strategy where you focus on one channel, such as social media, a diversified marketing strategy uses multiple ways of reaching potential clients. For example, you might use social media AND email marketing.
In this episode, I dive into the critical topic of diversifying your marketing strategy, how important it is to not rely solely on social media, and explore various marketing channels to ensure your business thrives even when you need to take a break.
In this episode, I chat about:
- The Risks of Single-Channel Marketing
- The Benefits of Diversified Marketing
- How to Diversify Your Marketing
- The Importance of Taking Breaks
- Social Media Dependency
Grab your FREE Resource: The Simplified Guide to Diversified Marketing Strategies
https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap:
https://simplifiedmarketingservices.com/marketing-roadmap/
Book a coffee chat:
https://calendly.com/biancamsmith/coffee-chat-w-bianca
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!