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Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
Episodes

Wednesday Apr 09, 2025
37. 3 Marketing Mistakes Financial Pros Keep Making (And How to Fix Them)
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
Marketing can make or break your business—especially for financial pros who want to grow but feel stuck, unseen, or like they're shouting into the void. If you're relying on cookie-cutter content or getting caught up in engagement pods, this episode is the tough love (with lots of heart!) you didn’t know you needed.
In this episode, I chat about:
- What "ready-made" content is and how it’s hurting your credibility
- Why blending in with generic templates makes you forgettable
- The client onboarding process: why good marketing takes time and strategy
- Why talking to your peers instead of your ideal clients is hurting your visibility
- The truth about engagement pods and how they confuse the algorithm
- Tips for building marketing that reflects you—your voice, your values, and your vibe
Services:
Services - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
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