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Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
Episodes

Wednesday Mar 05, 2025
32. Reset Your Marketing: Email Marketing
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
Email marketing remains one of the most powerful ways to connect with your audience, but if your emails aren’t getting engagement, it might be time for a reset.
In this episode, I chat about:
- Why resetting your email marketing is crucial for 2025
- Conducting an email marketing audit to boost engagement
- Optimizing lead magnets for better conversions
- Updating nurture sequences to align with your audience's needs
- Cleaning up your email list for better deliverability
- Evaluating your email provider and exploring better options
- Small strategies to increase email performance and engagement
Resources Mentioned:
- Freebies: https://simplifiedmarketingservices.com/resources/
- Reset Your Marketing Program: https://simplifiedmarketingservices.com/reset-your-marketing/
Book a Free Call:
Let’s Connect:
- Website: https://simplifiedmarketingservices.com/
- LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
- Instagram: http://www.instagram.com/simplifiedmarketingservices
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