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Simplified Marketing is a podcast for service providers who know marketing matters, but don’t want to manage it all on their own anymore.
If you’ve shown up, tried to stay consistent, and felt how quickly marketing turns into another responsibility competing for your time and energy, you’re in the right place.
This show is about simplifying your marketing through storytelling, clarity, and systems that actually fit your life and business. We’ll talk about staying visible without burning out, protecting your voice when you outsource, and building marketing that sounds like you, not templates or trends.
I’m Bianca, a strategic marketing partner, and each episode is here to help you feel supported, grounded, and clear about how you show up without carrying everything alone.
Episodes
Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
LinkedIn and Instagram can feel like the “suit and tie” of social… but your inbox? That’s your VIP room.
In this guest convo, Melissa Seidman from Not Another Virtual Assistant (NAVA) breaks down how to build and grow an email list, without making it complicated or spammy.
In this episode, I sit down with Melissa, to chat about:
- Why sending newsletters from your personal email is a no-go
- Platforms and price changes - which is best for you
- Lead magnets that work for financial firms
- How often to email (and why consistency > frequency)
- One mistake to stop making
Grab your free resources, join her Facebook group and so much more:
https://notanothervirtualassistant.com/everything/
About the Guest:
Melissa Seideman is the CEO of Not Another Virtual Assistant (NAVA), a company she founded to empower entrepreneurs to scale their businesses through strategic email marketing. She built NAVA into a multi-six-figure business while working as a full-time history teacher and raising two young boys, a journey that fuels her passion for creating efficient systems and impactful automation. A self-taught entrepreneur, Melissa is dedicated to helping her clients reclaim valuable time, build strong customer relationships, and achieve their full potential.
Connect with Melissa below:
Facebook Group: Email Marketing for Business Owners 💌 | Facebook
Instagram: https://www.instagram.com/notanotherva/
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