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Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
Episodes

22 hours ago
22 hours ago
Stop Overthinking Your Social Media Posts (They're Easier Than You Think)
Social media doesn’t have to feel like a stage where you’re expected to perform, dance, or drop one-liners. And no, you don’t need to go full “influencer” to grow your firm online.
In this episode, I’m sharing 3 types of social media posts that are:
✨ Super helpful to your audience
✨ Cringe-free (no dancing, I promise)
✨ Easy to write, even if you're not “a content person”
✨ Designed to build trust and show your expertise
This is the kind of strategy you can actually stick with—because it works, and it feels good to post.
Grab your free content hub:
The Simplified Content Hub - Simplified Marketing Services
Book a Free Call:
Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices

Wednesday Jun 18, 2025
47. Email Marketing: The Magic of a 3-Email Welcome Series
Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
Email marketing can feel like a lot. And the email welcome sequence? That part tends to get skipped altogether (no shame, I’ve been there too). But here’s the thing: those first few emails someone gets after joining your list? They actually matter a lot.
In this episode, I am breaking down the simple but powerful welcome sequence that helps financial pros like you build trust fast—without overthinking it.
In this episode, I chat about:
✨ Why your email welcome sequence is more important than you think
✨ The three-email format that keeps things simple and effective
✨ What to say in each email (with examples!)
✨ Easy ways to create connection—without sounding salesy
✨ A quick action step to reset your email marketing today
Book a Free Call:
Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices

Wednesday Jun 11, 2025
46. Email Marketing: The One Email You Should Send
Wednesday Jun 11, 2025
Wednesday Jun 11, 2025
Let’s talk about one of the most low-effort, high-impact emails you probably forgot to send.
It’s not a pitch.
It’s not a full-on newsletter.
It’s just a simple check-in.
In this episode, I’m breaking down how a short, thoughtful email—yes, even straight from your personal inbox—can help you stand out, rebuild connections, and boost visibility without selling anything.
In this episode, I chat about:
✨ The underrated “thinking of you” email that financial pros aren’t using
✨ Real examples of what to say (no cringe, no awkward vibes)
✨ Why this works so well for trust and visibility
✨ A quick reset challenge to reconnect with three people this week
Book a Free Call:
Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices

Wednesday Jun 04, 2025
45. Email Marketing: What to Say When You Don’t Know What to Write
Wednesday Jun 04, 2025
Wednesday Jun 04, 2025
Staring at a blank screen when it’s time to write an email?
Yep, I’ve been there too—more times than I can count. But what if I told you your next great email idea is already sitting in your DMs, call notes, or client convos?
In this episode, I break down:
✨ Why overthinking your emails is killing your consistency
✨ The one powerful prompt that makes writing easier (and more fun)
✨ How to turn client questions into content that connects
✨ Real examples you can swipe and try this week
If writing emails stresses you out, this reset is for you.
Book a Free Call:
Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices

Wednesday May 28, 2025
44. Business, Life & Marketing: What’s Next for Summer
Wednesday May 28, 2025
Wednesday May 28, 2025
Summer marketing doesn’t have to mean burnout—or ghosting your audience.
In this episode, I’m giving you a behind-the-scenes look at:
☀️ How I’m simplifying my content this summer
☀️ Why I created the “Five Minute Marketing Reset” series
☀️ What’s actually changing in the marketing world (spoiler: it’s not just the platforms)
☀️ The importance of rest, reconnection, and strategy this season
Plus, I share a proud mom moment 🎓, two big business milestones 🥳, and what’s coming this fall that I’m really excited about.
This is your permission slip to pause without disappearing—and to remember that showing up doesn’t always mean doing the most.
Book a Free Call:
Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices

Wednesday May 21, 2025
43. Reset Summer Marketing Camp for Financial Pros
Wednesday May 21, 2025
Wednesday May 21, 2025
Summer hits and suddenly… you're either completely over marketing or scrambling to make up for all the posts and emails you didn’t send during tax season.
But what if you gave yourself permission to reset instead of burn out?
In this episode, I’m switching things up and sharing a behind-the-scenes look at my Reset Summer Marketing Camp—a cozy little 5-day refresh for financial professionals who want to move their marketing forward (without overwhelm).
In this episode, I break down:
✨ The summer slowdown mindset shift financial pros really need
✨ Why this season is the perfect time to audit and reflect
✨ 5 simple, cozy tasks to reconnect with your brand
✨ How to make the most of just one hour a day for one week
This isn’t about doing more—it’s about checking in, clearing the chaos, and moving forward with ease.
Book a Free Call:
Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices

Wednesday May 14, 2025
42. What’s Actually Working on LinkedIn Right Now (Financial Edition)
Wednesday May 14, 2025
Wednesday May 14, 2025
LinkedIn can feel like the “suit and tie” of social platforms—stiff, slow, and not made for financial pros trying to simplify things. But what if I told you, it’s actually one of the best platforms to grow your visibility as an Accoutant, CPA or CFO.
In this episode, I break down:
✨ What Metricool’s 2025 study uncovered about LinkedIn
✨ Why financial content is getting clicks and engagement
✨ The post types that are working right now (and how to use them)
✨ Easy poll ideas to boost visibility and connect with your audience
✨ A realistic weekly content plan that won’t take over your life
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices

Wednesday May 07, 2025
41. How to Make Time for Marketing
Wednesday May 07, 2025
Wednesday May 07, 2025
Marketing can feel like just one more thing—especially when you’re deep in client work, juggling family life, or just plain exhausted. If marketing is always last on your list, this episode will help you breathe a little easier.
In this episode, I chat about:
✨ Why marketing feels overwhelming (and why it’s not your fault)
✨ How to simplify without sacrificing strategy
✨ Why you don’t need to be on every platform
✨ 6 practical tips to save time and stay visible
✨ How to plan your marketing around your life, not against it
Marketing Strategy Roadmap:
Marketing Roadmap - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices