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Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
Episodes
28 minutes ago
28 minutes ago
This week, I’m sharing my experience attending FinCon 2024—a conference for financial creators in Atlanta, Georgia. From connecting with like-minded professionals to reflecting on my goals as a financial marketer, this episode gives you a behind-the-scenes look at my first in-person conference experience.
In this episode, I chat about:
- Why I Attended FinCon
- The Amazing Conference App
- Navigating the First Day Jitters
- What I Loved About FinCon
- Challenges and Lessons Learned
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
Personal branding and networking are essential tools for professionals to grow and sustain their businesses. Authenticity, storytelling, and consistency are key to building a brand that resonates with audiences and stands out in competitive industries.
In this episode, I chat with Toni Brown, founder of Sky Media Group, who shares her expertise on the importance of personal branding and effective networking strategies.
In this episode we chat about:
- Toni’s Journey from Corporate America to Entrepreneurship
- The Importance of Personal Branding
- Networking Strategies
- Challenges Financial Professionals Face with Marketing
- Utilizing Social Media & Content for Brand Visibility
- Personal Branding Tools and Tips
Resources Mentioned:
About the Guest:
As a speaker and consultant, Toni shares branding strategies and insights with women transitioning from corporate to entrepreneurship, with features on platforms like Bmore Lifestyle TV, Revision Path, and Grow with Google.
Connect with Toni below:
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
I take you behind the scenes of my year-end wrap-up and share insights into how I prepare for the new year in business.
If you're a business owner, especially a financial professional, this episode is packed with actionable tips on optimizing your operations, refining your marketing, and setting up for a successful year ahead.
In this episode, I chat about:
- Why We Pause Onboarding During the Holidays
- he Importance of Early Planning
- 2025 Strategy Process
- Reflecting on Business Performance
- Setting Business KPIs for the New Year
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Oct 30, 2024
Wednesday Oct 30, 2024
What’s going on in the world of social media marketing?
Social media marketing is constantly evolving, and staying up-to-date is crucial. Let’s dive into the latest updates across three major platforms: Instagram, LinkedIn, and Threads. These insights will help you understand what’s currently working on each platform and how you can use these strategies in your marketing.
In this episode, I chat about:
- Instagram Updates:
- LinkedIn Changes:
- Threads Tips:
- Actionable Steps for Listeners
Sign up:
Simplified Marketing Newsletter
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
Do you want to know how you as an entrepreneur can find work-life harmony for increased joy and profitability?
In this episode, I sit down with Simone Little. Simone shares her insights on blending personal and business goals, the importance of creating systems, and how to prevent burnout, particularly for financial professionals heading into busy seasons. Through her signature "Four P's" approach—Priorities, Productivity, Processes, and Planning — Simone offers actionable steps to help listeners balance their energy, avoid stress, and grow both their life and business.
In this episode, we chat about:
- Work-Life Harmony vs. Work-Life Balance
- Simone's Approach to Productivity
- Strategies for Financial Professionals to find Increased Joy and Profitability
- Actionable Steps for Increased Joy and Profitability
Resources Mentioned:
About the Guest:
Simone is a renowned Lifestyle Designer. For over 10 years, she has dedicated herself to helping women build strong, impactful lives and businesses. Specializing in working with emotion-driven entrepreneurs who seek a balance between a soft life and hustle culture, Simone brings a unique perspective that resonates deeply.
Connect with Simone below:
Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
What if your clients could see the real person behind the spreadsheets—what difference would that make in building trust? As a financial professional, how often do you share your personal journey or success stories with your clients? And when was the last time you thought about how your own story could help potential clients relate to you and choose you over a competitor?
In this episode, I talk about the power of storytelling in the financial industry and how it can transform your business. Learn why it’s crucial to step away from the financial jargon and start connecting with clients on a personal level by sharing your unique journey and client success stories.
In this episode, I chat about:
- Why Storytelling Matters
- How to Craft Your Story
- Examples of Effective Storytelling
- Where to Share Your Story
Grab your FREE Resources:
Resources - Simplified Marketing Services
Work with us:
Services - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Don’t wait until you’re overwhelmed to outsource your marketing. Invest the time now to ensure your marketing is not just surviving but thriving during peak seasons.
In this episode of the Simplified Marketing Podcast, I discuss the importance of outsourcing your marketing strategy well ahead of your financial firm's busy season.
In this episode, I chat about:
- Why Timing is Everything
- The Risk of Hiring Under Stress:
- VAs vs. Marketing Strategists:
- Long-Term ROI of Early Hiring:
Grab your FREE Resources:
Resources - Simplified Marketing Services
4 ways to work with us:
Services - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices
Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Wednesday Oct 02, 2024
Wednesday Oct 02, 2024
What is SEO? What does it mean? How does it work? How do you use SEO in your marketing? Learn how to Simplify Your Marketing with SEO.
In this episode, I sit down with Stephanie, an SEO copywriter and founder of Brandscended. She helps small businesses connect with their dream clients by crafting high-quality SEO-optimized content that establishes authority and drives leads. Stephanie shares her insights on SEO, blogging, and how to simplify your marketing efforts to thrive without hustling on social media.
In this episode, I chat about:
- The importance of SEO for financial professionals and how it simplifies marketing.
- What SEO (Search Engine Optimization) is and how it helps small businesses rank on Google.
- How to start with SEO: Understanding your audience and building a keyword strategy.
- The power of SEO blogging and how it can bring long-lasting traffic to your website.
- Using SEO and blogging to relieve pressure from social media marketing.
Resources Mentioned:
About the Guest:
Stephanie is an SEO copywriter who helps small businesses connect with their dream clients on Google. At Brandcendent, she crafts quality content that establishes authority and drives leads so that service providers can thrive without having to hustle so hard on social media. Get your free copy of her guide Alt Text 101 to get your images ranking on Google.
Connect with Stephanie below: