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Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
Episodes
5 days ago
5 days ago
Marketing can feel like just one more thing—especially when you’re deep in client work, juggling family life, or just plain exhausted. If marketing is always last on your list, this episode will help you breathe a little easier.
In this episode, I chat about:
✨ Why marketing feels overwhelming (and why it’s not your fault)
✨ How to simplify without sacrificing strategy
✨ Why you don’t need to be on every platform
✨ 6 practical tips to save time and stay visible
✨ How to plan your marketing around your life, not against it
Marketing Strategy Roadmap:
Marketing Roadmap - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Apr 30, 2025
Wednesday Apr 30, 2025
Marketing can feel overly polished, overly stiff, and—let’s be real—just not like you. If you’ve been hiding behind your logo, stuck in corporate-style content, or unsure how to show more of your personality without oversharing, this episode is for you.
In this episode, I chat about:
✨ Why hiding behind professional content might be holding you back
✨ How to bring more of you into your brand without feeling “too much”
✨ A simple 80/20 formula to help your content connect and convert
✨ How to weave in your values and personality to make marketing more fun
If your content feels flat or you’re tired of blending in, this episode will show you how to make your marketing come alive—just by being yourself.
Services:
Services - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Apr 23, 2025
Wednesday Apr 23, 2025
Marketing can feel like shouting into the void—especially when you're doing all the “right” things, but nothing seems to click. If you’ve ever wondered, “Is this even working?”—this episode is for you.
In this episode, I chat about:
✨ Why your marketing might not be getting results (even if you're being consistent)
✨ The TAP method: a simple framework to help you test, analyze, and pivot your marketing
✨ Why likes and comments don’t tell the whole story (and what actually matters)
✨ How to stop guessing and start using your data
Whether you're an accountant, CPA, or fractional CFO—this episode will help you approach marketing like an experiment (and finally get some answers).
Services:
Services - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Apr 16, 2025
Wednesday Apr 16, 2025
Marketing can feel like a never-ending to-do list—especially for financial professionals juggling deadlines, client calls, and everything in between. If you've ever second-guessed repeating yourself or felt pressure to constantly create new content, this episode is a must-listen.
In this episode, I chat about:
- Why repeating yourself in your content is actually a smart strategy
- How repurposing saves time and builds trust
- How to shift your mindset from “I'm being repetitive” to “I’m being remembered”
- A simple way to think about content repurposing using your favorite pair of jeans
- How to turn one piece of long-form content into an entire week of marketing
Episode 12:
Simplified Marketing | Simplified Marketing Strategies for Financial Professionals
Services:
Services - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
Marketing can make or break your business—especially for financial pros who want to grow but feel stuck, unseen, or like they're shouting into the void. If you're relying on cookie-cutter content or getting caught up in engagement pods, this episode is the tough love (with lots of heart!) you didn’t know you needed.
In this episode, I chat about:
- What "ready-made" content is and how it’s hurting your credibility
- Why blending in with generic templates makes you forgettable
- The client onboarding process: why good marketing takes time and strategy
- Why talking to your peers instead of your ideal clients is hurting your visibility
- The truth about engagement pods and how they confuse the algorithm
- Tips for building marketing that reflects you—your voice, your values, and your vibe
Services:
Services - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Apr 02, 2025
Wednesday Apr 02, 2025
Are you mindlessly scrolling your way into burnout?
Social media is practically inescapable—and while it can be a powerful tool for connection and business, it can also quietly become a major drain on your time, energy, and mental health.
In this episode, I get real about the difference between mindless scrolling and strategic scrolling—and how to reclaim your time without abandoning the platforms that support your business.
In this episode, I chat about:
✨ The sneaky way social media keeps you hooked—and how to take back control
✨ The difference between scrolling for business vs. boredom (yes, there’s a BIG one)
✨ What “strategic scrolling” actually looks like—and how I manage multiple accounts
✨ Tips to set healthy boundaries without deleting your favorite apps
✨ How to create a simple daily scroll schedule that works for you, not against you
If you’ve ever felt like social media is running your life instead of supporting it, this episode will help you reset, refocus, and scroll with intention.
Services:
Services - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Feeling stuck when it comes to creating content? You’re not alone.
Even as a marketer, I’ve had those days where my brain just says “nope” and creativity runs dry. But here’s the truth: if you’re in the financial industry—whether you're a CPA, accountant, or CFO—you are never actually out of content ideas. You just need to know where to look.
In this episode, I chat about:
- The real reason you're not out of ideas—you’re just mentally drained
- How to create a simple “content hub” to capture your inspiration
- Where to find unlimited content ideas in your everyday work
- Why repurposing your best content is smarter (and no, no one will notice)
If content creation feels like a full-time job, this episode will help you simplify, systemize, and stay inspired.
Services:
Services - Simplified Marketing Services
Book a Free Call:
Contact - Simplified Marketing Services
Resources:
The Simplified Content Hub - Simplified Marketing Services
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Social media can feel draining—especially when you're caught in a cycle of endless content creation, mindless scrolling, and feeling like you're not seeing results. If you're feeling overwhelmed or exhausted by social media, it's time for a reset.
In this episode, I chat about:
- Why I had to reset my approach to social media in 2025
- The biggest mistake business owners make when scrolling social media
- Why posting every day isn’t the key to success—and what is
- How to separate personal and business social media use for better balance
- Why "Lookaloos" (silent leads) matter more than vanity metrics
- How to make social media feel energizing instead of exhausting
Reset Your Marketing:
https://simplifiedmarketingservices.com/reset-your-marketing/
Book a Free Call:
Let’s Connect:
Website: https://simplifiedmarketingservices.com/
LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Instagram: http://www.instagram.com/simplifiedmarketingservices